The editing process

effects used:
Opacity - I have layered some of the shots on top of each other and altered there opacity to give the effect of one frame bleding into another
Speed and duration - i have edited some of the shots speeds, either to a faster pace or slower pace to fit the tempo surrounding that frame.
Muffled sound - muffling the music used in the episode at the points when he is on the streets gave the effect that the music was coming from a near by house, or the the music is muffled by his thoughts in his head.
Bad tv reception - this effect made it seem as thugh he was struggling to concentrate on his 'dreamscape' as his in loosing connection to it.

Aims and intentions ( Final )

Taking inspiration from Inside no.9, I will be creating a dramatic anthology series entitled, Dreamscape. I will use media language to establish location and status. Lighting and colour will determine the character’s mind set. There will be two mind sets, the character’s dreamscape will be determined by pure, bright lighting. Reality will be shown in darker lighting and monotone colour schemes. The main character’s costume will be the focus of status change. When in dreamscape state, he will see himself dressed in smart clothes, presenting himself as neat and clean. In reality he will be wearing tatty, ripped and dark coloured clothing. This costume change will act as a juxtaposition between the two lives. Camerawork for this production is complex, using different angles and movements to reinforce status. Close up shots will delude audiences, as it will reveal the characters face, without revealing the location. Camerawork draws the audience’s eye directly to the character, through shots such as frame within a frame, creating a sense of voyeurism.

Sophisticated themes, and a young, female director will be my focal advertising point. My magazine, with the masthead: Update, is a lifestyle magazine aimed at keeping students and young adults up to date with new products and hot topic issues. Update’s front cover will feature an artistic image of the main character in Dreamscape, the image will reflect his internal struggle and split emotions, and raise unanswered questions to readers, to intrigue audiences. In the double page spread, images will be used from episode 1, ‘home alone’ to create hype and buzz around its complex narrative and interesting camerawork, furthermore, feature interviews will be included to express the productions unique selling point of an independent entrepreneurial team. 
 

I will avoid stereotypical codes and conventions of gender representations. This will contradict Van Zoonen’s theory as images of stereotypical women behavior will be portrayed with a male character, which will go against dominant social values, and break the idea of a patriarchal society. The main character is portrayed as maternal and caring, through focused shots of the character in distress, showing vulnerability. Furthermore, I will construct representations of different social groups, as the focus of this episode is economic differences between social classes. This can be linked to David Guantlett’s theory of identity, through varied representation of social class and gender, audiences can create their own identities. All actors are white, not representing multiple ethnic groups. However, the bear, which will be a running feature throughout all episodes is a raceless, genderless, ageless character that anyone can personally relate to.

 

I will target my intended audience through content and issues, for example drug abuse and homelessness. Millennials will feel a personal connection to these issues, as they have become most relevant in the last few decades. This programme is not targeted to a specific gender. The socioeconomic groups of C1, C2 and D should connect with the content shown. Additionally, this programme has a similar target audience to ITV, and similar ‘hot topic’ issues are covered. However, Dreamscape differs slightly from content on ITV channels due to its genre, as it’s more alternative and ‘gothic’ than programmes currently aired. The target audience for the magazine, Update, will target the same social class and genders, however, will be slightly more sophisticated to target mature young adults. 

Treatment sheet - print text

Magazine title: Update


Target readership: The update reader will be aged between 16 and 25, but the magazine could also be intended to inform younger siblings or friends of readers. Readers, and parents of readers will fall into the C1 and C2 socioeconomic grouping, and therefore, I will make the price of the magazine cheap in order to suit the types of spending budgets of this socio-economic grouping. Many of the readers will still be in full time education, however, some of the readers may work part time as well, in job types such as fashion and retail. This magazine will not be gender specific, and will cover a range of topics for all readers, including advertisement from a variety of new releases in the fashion and design industry, as well as advertising content targeted to those interested in other newly released products, such as books and films. This magazine will be targeted towards young adults that wish to keep up to date with the newest releases, and how to organise their interests and what 'must haves' they want to purchase that month. The average Update reader is a confident student and grown up individual that wishes to broaden their knowledge of what there is to offer. They will be intelligent and keen, constantly wanting to try new things.

Layout design of magazine (rough)

Advertising point: This tv programme will be advertised with the unique selling point of the director, cast and crew. The production of this programme was set up by one person - the director, as a project that they felt passionate about, as it includes topics they felt were relevant to bring attention to. The project was then taken on by friends and family of the director. Therefore, all cast and crew members know each other well. The magazine will advertise the programme from this unique selling point, and will include special features such as, interview with the director, interview with the cast members, and behind the scenes information such as how and where the project was filmed. As well as this the magazines content will include general information about the programme, a gripping introduction to the first episode to create hype and buzz prior to it release, and snippets of information for the plans for the next episodes to come. 

Content Analysis